President, Tampa Bay Rays
LTB Class of 2007
Brian Auld begins his 13th season with the Rays and his fourth in his current position as team president where he leads the club’s internal and external operations. In his tenure as team president, Auld has brought a renewed focus to the Rays mission - - to energize the community through the magic of Rays baseball -- by redoubling the Rays commitment to both its community and to its employees.
Under Auld’s leadership, the Rays have developed a thriving and inclusive workplace culture and were recognized as an outstanding corporate organization in 2015 by Secretary of Labor Thomas Perez.
Prior to Auld’s promotion to team president, he oversaw a wide spectrum of the team’s business operations, including human resources, information technology, marketing, ticket sales, fan experience and stadium operations departments.
Prior to joining the Rays, Auld attended Harvard Business School, where he earned his MBA focusing on managing human capital, marketing and finance. Auld’s previous work experience includes serving as lead teacher and Director of Development for the East Palo Alto Charter School in California. Born in Berkeley, Calif., Auld earned a bachelor’s degree in economics and a master’s degree in education from Stanford University, where he also captained the lacrosse team. Brian is proud to claim that he once trekked to the bottom of Mount Everest.
He currently serves on the board of directors of the Rays Baseball Foundation, Big Brothers Big Sisters of Tampa Bay, Tampa Bay Area Chiefs of Police Education and Research Foundation, St. Petersburg Economic Development Corporation, Tampa Bay Partnership and Sports Advisory Council for Special Olympics Florida.
He and his wife, Molly, reside in St. Petersburg and are the proud parents of two daughters, Lucy and Mia, and a son, Jack
We spent some time with Brian and here’s his take on leadership, what LTB meant to him and the role of his organization with regards to our community.
LTB: What does leadership mean to you?
Brian: Leadership is the ability to guide and influence others while promoting a culture of empowerment where everyone involved can contribute, share ideas and work towards a common goal.
LTB: What’s your approach to working with others to achieve shared purpose and how has that shaped during your time in Leadership Tampa Bay?
Brian: I believe in promoting an inclusive culture, one where all players have ownership and feel involved. You need this type of environment to work towards a common goal. With Leadership Tampa Bay, you spend a year with people of diverse backgrounds and points of view. You learn about perspective and how everyone tackles or envisions different situations according to their frame of reference, which in many cases is a lot different than yours. Not only everyone’s backgrounds, but industries are diverse as well, which makes it more interesting, but can be challenging at times. The same happens at the workplace. Striving for a culture where everyone feels part of is key to live up to our mission of energizing our community through the magic of Rays baseball, but also to reach our organizational goals.
LTB: What are some of the key behaviors and actions you took from being in Leadership Tampa Bay and applied them to whenever you’ve been at your own best as a leader?
Brian: During my time in Leadership Tampa Bay I learned many things, but probably the one that resonated the most was the importance of listening. I gave myself the opportunity to listen more and I feel that transpires into the success of any organization. By success I mean the little things that you can accomplish with your team everyday which ultimately account for achieving bigger goals.
LTB: How do you help a new employee understand the culture of your organization and its role within Tampa Bay?
Brian: Everyone on my team should live up to our mission. I believe they understand it and do so day by day. The Tampa Bay area is getting more regional every day, ampler, more inclusive... that’s why it’s important that we continue to engage and get more involved with our community. At the end of the day, that’s how we deliver on our mission. In an effort of doing so and promoting that culture, we’ve established the Employee Community Outreach Team (ECOT) where all Rays staff may spend up to one paid workday each month volunteering in the community and ECOT assists by finding opportunities. We also partner with organizations like Big Brothers, Big Sisters of Tampa Bay, CASA, American Heart Association, Community Tampa Bay, Starting Right, Now and countless others across the bay.
LTB: What would you tell people who are thinking about joining Leadership Tampa Bay?
Brian: Don’t even think about it and go for it! You’ll have a wonderful time and will meet lifelong friends that will be there both personal and professionally.